fluffymarshmallow

Posts Tagged ‘business


My 24hour brief at uni! 🙂

I looked up existing brand names and shoe brands for some inspiration. Below is my brainstorming for the ‘Robinsons 2’ store and sketches.


My 24hour brief at uni! 🙂

Robinson’s Shoemakers is and has been a family run business since it was established in 1954. The business remains traditional as possible in both their approach to making and repairing shoes but also their approach selling shoes. The shop is based in Carrickfergus.

Robinson’s Shoemakers have a second shop named ‘Robinsons 2’ which sells shoes to the female market (30+). My challenge is to offer an identity/brand solution that best solves this business problem.

I began to look at brand identity/logos first for inspiration:

The shoe store is traditional with a level of sophistication as its target audience is 30+ woman. I will be developing traditional, vintage, stylish, fun and cute styles to see what logo/brand identity will suit Robinsons 2. As Robinson’s Shoemakers are already well established I want to keep their branding and only alter the second store. This will include a new company name.