fluffymarshmallow


My 24hour brief at uni! 🙂

I looked up existing brand names and shoe brands for some inspiration. Below is my brainstorming for the ‘Robinsons 2’ store and sketches.


My 24hour brief at uni! 🙂

Robinson’s Shoemakers is and has been a family run business since it was established in 1954. The business remains traditional as possible in both their approach to making and repairing shoes but also their approach selling shoes. The shop is based in Carrickfergus.

Robinson’s Shoemakers have a second shop named ‘Robinsons 2’ which sells shoes to the female market (30+). My challenge is to offer an identity/brand solution that best solves this business problem.

I began to look at brand identity/logos first for inspiration:

The shoe store is traditional with a level of sophistication as its target audience is 30+ woman. I will be developing traditional, vintage, stylish, fun and cute styles to see what logo/brand identity will suit Robinsons 2. As Robinson’s Shoemakers are already well established I want to keep their branding and only alter the second store. This will include a new company name.



Below is a link to my Prezi presentation on my DePuy concept idea:

http://prezi.com/toh01wqby6a1/depuy-concept-ideas/

I want to aim for a humorous static and interactive/animated health & safety infographic for the company DePuy. A funny infographic catches your eye, you want to read the information and you remember it, unlike the lengthy health & safety posters which are boring and full of text. I looked into funny Simpson Health & Safety posters, Stickman and dark humour posters which can be disturbing but effective. I also looked at infographic formats to help me with layout, colour, typography, etc.

I was influenced by the video “Safety at Work”:

 

 

More influences:

 

 

 

Here are some research images for stickman illustrations:


I redesigned a pizza restaurant website for the first time on Adobe Dreamweaver:

http://www.fluffymarshmallow.com


After brainstorming different ideas on how to teach children first aid information, I decided to look into popigami (Origami pop-up books), with the potential of interactivity or even augmented reality (superimposed graphics, audio and other sensory enhancements over a real-world environment in real-time).

Here is an example of popigami:

Interactive pop-up books could be moving a bit of paper and a character moves and aids with unfolding a story.

An example of an interactive pop-up book:

Here’s an example of augmented reality interactive game book:

Books contain interactive three-dimensional animations known as Augmented Reality (AR). Special images in the book, called markers, are embedded in the illustrations. Using PC software distributed with the book and a web camera, readers can view live 3D animations that seem to pop out of the book. The places and characters of the book come to life and the reader can explore the virtual world and interact with the characters by moving the camera.

The British Red Cross have already created some info and games for children aged 5-11 which is a helpful reference:

http://www.redcross.org.uk/What-we-do/Teaching-resources/Teaching-packages/Microsite/Life-Live-it-first-aid-education-for-children

Below is my timetable of tasks for Pro:Three-


Check out my final illustration/animation piece  for PPD Design with Poetry 🙂

Credits:

Frog Sound: soundbible.com

Twinkle Sound: freesound.org

Bird Sound: soundbible.com