fluffymarshmallow

Archive for the ‘Des 516 PPD’ Category


Here’s the link to my one minute vimeo video on the progress so far on my origami pop up book 🙂

Please check it out! 🙂


My 24hour brief at uni! 🙂

I looked up existing brand names and shoe brands for some inspiration. Below is my brainstorming for the ‘Robinsons 2’ store and sketches.


My 24hour brief at uni! 🙂

Robinson’s Shoemakers is and has been a family run business since it was established in 1954. The business remains traditional as possible in both their approach to making and repairing shoes but also their approach selling shoes. The shop is based in Carrickfergus.

Robinson’s Shoemakers have a second shop named ‘Robinsons 2’ which sells shoes to the female market (30+). My challenge is to offer an identity/brand solution that best solves this business problem.

I began to look at brand identity/logos first for inspiration:

The shoe store is traditional with a level of sophistication as its target audience is 30+ woman. I will be developing traditional, vintage, stylish, fun and cute styles to see what logo/brand identity will suit Robinsons 2. As Robinson’s Shoemakers are already well established I want to keep their branding and only alter the second store. This will include a new company name.


After brainstorming different ideas on how to teach children first aid information, I decided to look into popigami (Origami pop-up books), with the potential of interactivity or even augmented reality (superimposed graphics, audio and other sensory enhancements over a real-world environment in real-time).

Here is an example of popigami:

Interactive pop-up books could be moving a bit of paper and a character moves and aids with unfolding a story.

An example of an interactive pop-up book:

Here’s an example of augmented reality interactive game book:

Books contain interactive three-dimensional animations known as Augmented Reality (AR). Special images in the book, called markers, are embedded in the illustrations. Using PC software distributed with the book and a web camera, readers can view live 3D animations that seem to pop out of the book. The places and characters of the book come to life and the reader can explore the virtual world and interact with the characters by moving the camera.

The British Red Cross have already created some info and games for children aged 5-11 which is a helpful reference:

http://www.redcross.org.uk/What-we-do/Teaching-resources/Teaching-packages/Microsite/Life-Live-it-first-aid-education-for-children

Below is my timetable of tasks for Pro:Three-